Minggu, Februari 21, 2010

Internet Marketing - Ways to Increase Profit of Information Products

Selling information products or infoproducts as they're often called can be a very profitable and lucrative business but the following are additional tips to make your infoproduct business even more profitable.

Tip 1: Deepen your follow-up with subscribers.

Many people in the infoproduct business have heard the mantra that "the money is in the list," well it's absolutely true.

There have been many studies done that show that it often takes up to the 10 communications (autoresponder messages) to get a prospect (subscriber) to buy.

So regular communication to your subscribers is very important, in fact it's vital if you want to have a successful infoproduct business that is profitable and on autopilot.

Tip 2: Make physical information products.

It's a common perception by people who buy information products that physical information products have a higher value than digital information products, therefore, physical products can be sold at a higher price than digital products.

The good news is that creating physical products is quick and easy to do, and if you're currently selling digital products then the process of turning this digital dust into physical gold is pretty much just a case of clicking a few buttons.

You don't need to produce or ship the products yourself. And you don't need to hold any stock either.

If you want to get started fast then there's a company called Kunaki who will do the heavy lifting for you. They will produce your product 'on demand' and with 'no minimums'.

You don't have to order your products months in advance and you don't have to order dozens at a time either.

When you make a sale you simply log into the Kunaki interface and pay just $1.95 per unit and they'll take care of the rest for you, including the shipping.

Pretty much here's what you do:

1. Take your existing digital product and add it to an autorun CD. 2. Upload it to Kunaki. 3. Make some sales.

Tip 3: Order page upsell.

An order page upsell is simply a page where you offer your prospect a huge incentive to purchase an additional product right BEFORE they buy the product they were initially interested in.

Order page upsells generate additional revenue but sometimes you lose sales as a result of the extra step you're making customers take.

However, sometimes this additional revenue more than makes up for the lost sales; you should carefully measure how many sales of the initial product you lose, and how much revenue the extra upsell itself generates.

Tip 4: One Time Offers

Simply put, a 'one time offer' is an offer you make to your customers AFTER they've bought one of your products but BEFORE they've had a chance to download it for one time only.

Many marketers are under the impression that this would make their customers mad, on the contrary, many would be happy to take you up on your offer and the ones who don't wont with no hard feelings.

If you want to increase your profits right now then add a 'one time offer' to your marketing funnel and you'll earn more money as a result, and many of your customers will thank you for it too.

Tip 5: Free gift follow up.

Again, the money really is in the follow up. In fact, if you're not paying serious attention to how you follow up with your customers then the reality is that you're leaving serious amounts of money on the table.

Simply by giving away valuable content as soon as the customer purchases from you, you invoke a huge amount of reciprocity which makes the customer more likely to read your future emails, and buy your future products.

The money really is in the follow up and the most expensive sale you'll ever make is the first. It costs time and money to acquire a new customer, but following up with that customer in the future is relatively inexpensive.

Someone who has bought from you in the past is ten times more likely to buy from you again when compared to a stone cold lead, so you must always make sure you're focused on the follow up.

Do you have an additional product that you sell? If so, offer your customers an irresistible discount as a way of saying thank you for being a customer.

And if you don't have another product to sell at a discount then...

Contact other marketers in your niche who DO have higher priced backend and explain that you'd like to promote their product to your customer base, and ask if it's possible to arrange a price discount via your affiliate link.

Tip 6: Sell your own product.

The most effective way to make money online is to sell your own products.

Yes you can make money with affiliate marketing, or by selling ad space on your sites, but nothing will give you bigger results faster than selling your own information products...

Would you rather be the person with 100 affiliates selling their product for them, or would you prefer to be the person competing against 100 other affiliates to make a sale?

The good news is that creating your own information product doesn't need to take months. It doesn't even need to take weeks.

If you don't currently sell an information product then get out there and make one fast.

My advice would be to find an expert, interview them, and then sell this for a low price to help you get started.

This has the advantage that it's super fast, and since you're selling a product for a low price point the barriers to entry are reduced (for example you don't have to be a world class copywriter when you're selling a $7 product).

Tip 7: Test and track everything.

Are you currently testing and tracking your marketing results? If the answer is 'no' then how do you know what works and what doesn't?

Testing may seem daunting but it really doesn't need to be scary at all.

And as well as tracking the results of every element of your marketing it's also crucial that you test the performance of your sales pages too such as two different headings for your sales page. Track which of the two headlines results in the most sales.

These are just a few tips for making each one of your own infoproducts and/or infoproducts from others that you promote to your list more profitable (by Brittany Andrews).

11 komentar:

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